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Nelson R. Santini

Results Oriented Sales and BD Corporate Leader.

 

Forms and leads sales teams with superior interpersonal skills, exceeding goals with uncompromising ethical values. Does not miss established quotas, and consistently delivers upside by growing revenues and profits. Instills discipline and process compliance while creating effective and efficient corporate-wide sales processes. Masters with ease CRM and digital marketing platforms to accelerate sales teams’ performance. Well-experienced in B2B, B2C and B2G sales; with over $2BN in verifiable sales transactions. Knows that every problem is an opportunity to excel and has a solution. Recognizes, and is not afraid to steer the team away from a bad sales deal. A problem solver who consistently delivers the expected results, making no excuses.

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Nelson R. Santini

Executive Leader

 

Phone:

404-641-6034

 

Email:

nelson@nelsonsantini.com

 

Address:

Suwanee, GA 30024

Clearance:

Details available upon request

Full Resume

CHRONOLOGICAL EXPERIENCE
 
May 2020 - Present

CRO / Managing Partner

OPTEUS, LLC

Developed Opteus into a multi-discipline consulting firm providing fractional CXO and EVP services to optimize the effectiveness and efficiency of start-ups and small to medium corporations through sound design and automation of their most critical processes. Acting as CRO & CEO of several firms undergoing M&A activity.

www.opteuspro.com

May 2016 - May 2020

SVP Sales and Business Operations

ENVISTACOM, LLC

Envistacom is a telecommunications and offensive/defensive cyber solutions provider for the United States Department of Defense and other Federal Government agencies. Founded in 2011, it has grown under Nelson's tenure as VP of Sales and Business Operations at a 20% CAGR from $14M to $110M both in annual sales and revenues.

www.envistacom.com

October 2015 - May 2016

CRO / Managing Partner

OPTEUS, LLC

Opteus is a business optimization and consulting practice established by Nelson in 2015. The practice specializes in the implementation of world class processes and technology solutions to help small and medium size companies in distress to break through their challenges, improving and optimizing their performance.

www.opteuspro.com

October 2013 - October 2015

VP Sales / Co-Founder

CONVOKO, LLC

Founded in 2013, Convoko is a CRM focused sales operations optimization practice. It specializes in the implementation of salesforce.com CRM for corporations seeking to improve the efficiency of their sales teams. Nelson sold his interests in Convoko to his partners in 2015.

www.convoko.com

April 2012 - September 2013

Acting CIO / General Manager

BRIDGELINE DIGITAL, INC

Bridgeline Digital is an eCommerce CMS web management and services corporation. Nelson was hired to turn-around the Atlanta regional office. Based on the success of that initial mission, Nelson acted as CIO for the corporation as it merged its seven data centers into  a single homogeneous enterprise.

www.bridgeline.com

FUNCTIONS
 
Executive Leadership

Minerva Space Technologies - Acting CEO

SecureAxxess - Acting CEO

Guardian STS - Acting CRO

Trident Proposal Management - Acting VP of Sales

Envistacom- SVP, Sales and Business Operations

Opteus - Founder and Managing Partner

Convoko - Founder and Managing Partner

Bridgeline Digital - CIO and GM

Reporting directly to the CEO or BOD of these corporations, Nelson has been part of the senior leadership teams executing the corporate strategic plans.

 

P&Ls managed under these functions are in the $15M range, with staffs ranging from 20 to 30 personnel

 

Sales

Minerva Space Technologies - Capital Raise

Guardian STS - Capital Raise

SecureAxxess - Product Management

Envistacom - SVP, Sales and Business Operations

Opteus - CRO

Convoko - VP of Sales

Bridgeline Digital - General Manager

Internap - VP Sales Operations and VAR Sales

DataPath - VP Sales and Sales Operations

TANDBERG TV - Sr. Manager VAR Sales

National Oilwell Varco - Piperacking Sales

US Navy - Officer and Enlisted Recruiting

Nelson has been an individual contributor to sales, and led sales teams in excess of 100 professionals, leading annual revenue generation in excess of $100M/year.

Operations / Project Management

Envistacom - SVP, Sales and Business Operations

Opteus

Convoko

Bridgeline Digital - Acting CIO and General Manager

TANDBERG TV - Sr. Sales Engineering and NOC Manager

National Oilwell Varco - Project Manager / Product Manager

US Navy

Under his direct leadership, Nelson has led operations teams in excess of 100 professionals in industries ranging from Defense, Oil and Gas, Telecommunications, Broadcasting and eCommerce.

Marketing

Envistacom - Marketing Consultant / Acting VP

Opteus

Convoko

DataPath - VP, Marketing and Sales Operations

National Oilwell Varco - Product Manager

US Navy - Officer and Enlisted Recruiting 

Nelson is a certified Pragmatics Product Marketing Manager and has led marketing teams in both the commercial and Federal Sales markets. He has led marketing teams in the development and implementation of eCommerce integrated and automated campaigns for the likes of UPS, Triumph Motorcycles and others.

INDUSTRIES & TECH EXPERTISE
 

WIRELESS TELECOM

U.S. Federal Sales

CRM Solutions

SATCOM

CYBER SECURITY

Web Sales

WEB3.0

eCommerce

Blockchain Applications

Oil and Gas

ENTERPRISE CONNECTIVITY

Data Analytics

Broadcasting

Automation / Robotics / Controls

NUCLEAR POWER GENERATION

Data Center / Cloud Services

SKILLS
 

MS Office Suite - Expert

Adobe Suite - Advanced

Certified Product Manager

BIRST / Tableau - Advanced

Google Ads - Advanced

Blockchain Apps - Advanced

Salesforce.com - Admin

Spanish - Fluent

Certified Project Manager

CPQ - Expert

Google Analytics / Data - Advanced

Public Speaking - Expert

EXPERTISE
 
COMPLEX SALES

 

From market definition and product management and pricing, to bid pitch and award contract negotiations; closing profitable deals in complex sales is one of Nelson's expertise. Having negotiated multi-million dollar deals in B2B and B2G to the mutual benefit of client and corporation. Nelson knows hot to close profitable deals where all parties win. 

PROBLEM SOLVING

 

Where most managers see challenges, Nelson consistently identifies opportunities and implement solutions that result in the optimization of the business' operations and the improvement of both revenues and profitability. Nelson consistently provides unique perspectives that result in the successful adoption of previously unidentifiable solutions.

BUSINESS DATA ANALYTICS

 

Beyond good business sense and "gut feel" good decisions must begin with the facts. They are best extracted from business data through well-founded and excellently developed technology-based analytics skills. It's not only about collecting data; but also about collecting it the right way, so that the correct business intelligence may be correctly interpreted beyond the obvious and acted upon.

ORGANIZATIONAL LEADERSHIP

Organizational change through exceptional leadership. Business courage, clarity and decisiveness combined with years of experience leading from "the front line", learning from what works and what could have been done better are at the core of Nelson's expertise. Knowing what, how much, and when to change it, they all come from doing the job as a leader willing to both listen and guide as the challenge dictates.

PROCESS IMPROVEMENT

 

Having great ideas is just the beginning. Capturing their essence and organizing them in such manner that a practical process may be documented, trained on and implemented is one of Nelson's inherent skills. As a leader it is also important to know when and how to change processes to ensure business continuity and profitability. Always pursuing operational excellence.